May 29, 2024  
2021-2022 Undergraduate and Graduate Catalog 
    
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2021-2022 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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CMCN 330 - Advertising Strategy & Practice

Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
General Education Core Curriculum: Communication

Examines advertising history, theory, ethics and professional fields, strategies, and techniques including digital, social and traditional media forms, discusses strategic planning, formative and evaluation research, creative processes and media relations/selection.

Prerequisite(s): CMCN 220  or permission of instructor.


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