May 28, 2024  
2021-2022 Undergraduate and Graduate Catalog 
    
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2021-2022 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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CMCN 435G - Media Planning & Account Service

Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
General Education Core Curriculum: Communication

Strategic media relations, planning and advertising media buying, account management and service; develops analytical skills; applies advertising research to professional practice and evaluates media related to markets and publics.

Prerequisite(s): CMCN 220  or permission of instructor.


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