MKTG 415 - Business-to-Business Marketing

Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0

Emphasis on the marketing of goods and services to manufacturers, intermediaries, other commercial enterprises, governments, and other non-profit institutions for resale to industrial customers or for use in goods and services they produce.

Prerequisite(s): MKTG 345 with a grade of “C” or better