Oct 31, 2024  
2021-2022 Undergraduate and Graduate Catalog 
    
2021-2022 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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MKTG 420 - Marketing Channels

Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Structure and functioning of marketing channels; economic, legal, and behavioral problems encountered in wholesaling and retailing institutions; emerging trends in channels.

Prerequisite(s): MKTG 345  with a grade of “C” or better



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