May 19, 2024  
2021-2022 Undergraduate and Graduate Catalog 
    
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2021-2022 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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CMCN 535 - Advertising

Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Theories, processes, and effects of advertising as a complex social and cultural phenomenon. Advertising as a key component of integrated communication; uses and effects of new communication media.


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