Oct 31, 2024  
2021-2022 Undergraduate and Graduate Catalog 
    
2021-2022 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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MKTG 555 - Consumer Behavior

Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Introduces the concepts developed in economics, psychology, sociology, and anthropology and their relationship to consumer behavior. Emphasis is placed on relating behavioral concepts to the marketing mix development.

Restriction(s): Admission to MBA program or permission of MBA Director required



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