CMCN 340 - Advertising Creative Strategy I

Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0

General Education Curriculum: Communication

Intensive strategy and copywriting focused on creating message strategy, branding and visualization/scripting for digital and social media, as well as print, and outdoor media.

Prerequisite(s): CMCN 220 or CMCN 330, or permission of the instructor required.