Mar 03, 2024  
2022-2023 Undergraduate and Graduate Catalog 
    
2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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MKTG 415 - Business-to-Business Marketing

Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Emphasis on the marketing of goods and services to manufacturers, intermediaries, other commercial enterprises, governments, and other non-profit institutions for resale to industrial customers or for use in goods and services they produce.

Prerequisite(s): MKTG 345  with a grade of “C” or better



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