MKTG 475 - Marketing Analytics

Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0

Identifying business problems in the area of marketing; collecting and screening data; applying techniques such as logistic and hierarchical regression, factor analysis, cluster analysis, and SEM customer analytics using REM techniques and visualizing data.

Prerequisite(s): MKTG 345 with a grade of “C” or better.