Nov 22, 2024  
2023-2024 Undergraduate and Graduate Catalog 
    
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2023-2024 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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CMCN 330 - Advertising Strategy & Practice

Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Examines advertising history, theory, ethics and professional fields, strategies, and techniques including digital, social and traditional media forms, discusses strategic planning, formative and evaluation research, creative processes and media relations/selection.

Course Attribute: Gen Ed Communication

Prerequisite(s): CMCN 220  or permission of instructor.


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