MKTG 375 - Marketing Research

3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

Study design, sample selection, data collection, statistical analysis, and interpretation and application of results.

Prereq: MKTG 260 with minimum grade of “C”, or MKTG 345 with a minimum grade of “C”
Pre/Coreq: QMET 352.