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Jun 03, 2024
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MKTG 410 - Services Marketing 3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.
Distinguishing features of services as differentiated from tangible products, the magnitude of services marketing, and the implications for marketing management of the transition to a service economy.
Prereq: MKTG 345 with a minimum grade of “C”.
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