MKTG 457 - Advanced Professional Selling

3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

Advanced sales training including management of buyer-seller relationships, advanced selling techniques, understanding customers’ buying processes, and buyer negotiations demonstrated through video-taped role plays.

Prereq: MKTG 345, MKTG 357 with a “C” or better.