Nov 24, 2024  
2019-2020 Undergraduate and Graduate Academic Catalog 
    
2019-2020 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

Strategic Communication, B.A., Advertising Concentration


Degree Awarded: Bachelor of Arts
Total Credit Hours: 124
Career Opportunities: Advertising - Ad copy writer, advertising production specialist, media planner, account executive, creative director.

 

General Education Core Curriculum


Core Curriculum 

Freshman Year


Electives


Modern Language (7 Credits)


Choose a Modern Language with advisor approval. All courses must be in one foreign language.

  • MODL 101 4 Credit(s).
  • MODL 102 3 Credits(s).

Natural Sciences (6 Credits)


Choose from the General Education Core Curriculum  list of Natural Science courses.

Total: 31 Credits


Sophomore Year


Electives


Modern Language (3 Credits)


Choose a Modern Language with advisor approval. All courses must be in one foreign language.

  • MODL 201 3 Credit(s).

English Literature (3 Credits)


Choose from the General Education Core Curriculum  list of Literature courses.

History (6 Credits)


Choose from the General Education Core Curriculum  list of History courses.

Social/Behavioral Sciences (3 Credits)


Choose from the General Education Core Curriculum  list of Social/Behavioral Science courses. At least three hours must be at 300-level or above.

Natural Sciences (3 Credits)


Choose from the General Education Core Curriculum  list of Natural Science courses.

Total: 33 Credits


Junior Year


Electives


Minor (6 Credits)


Minors available primarily in ENGL, HIST, MODL, MKTG, or a single BHSC if both required general education BHSC electives are selected from the same subject.

Social/Behavioral Sciences (3 Credits)


Choose from the General Education Core Curriculum  list of Social/Behavioral Science courses. At least three hours must be at 300-level or above.

Total: 27 Credits


Senior Year


Electives


Communication (6 Credits)


Choose in consultation with academic advisor.

Fine Arts (3 Credits)


Choose from the General Education Core Curriculum  list of Fine Arts courses.

Free Elective (6 Credits)


Choose in consultation with academic advisor.

Minor (6 Credits)


Minors available primarily in ENGL, HIST, MODL, MKTG, or a single BHSC if both required general education BHSC electives are selected from the same subject.

Total: 33 Credits


Total: 124 Credits