Apr 18, 2024  
2019-2020 Undergraduate and Graduate Academic Catalog 
    
2019-2020 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

Marketing, B.S.B.A., Business Analytics Concentration


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Degree Awarded: Bachelor of Science in Business Administration
Total Credit Hours: 120-122
Career Opportunities: Advertising layout management, physical distribution management, purchasing, retail store management, sales training and a solid foundation for small business ownership

* Students must earn a “C” or better in each major course and each common body of knowledge (CBK) course.

General Education Core Curriculum


Core Curriculum  

Freshman Year


Electives


Fine Arts (3 Credits)


Choose from the General Education Core Curriculum  list of Fine Arts courses.

History (3 Credits)


Choose from the General Education Core Curriculum  list of History courses.

Natural Sciences (6 Credits)


Choose from the General Education Core Curriculum  list of Natural Science courses.

Total: 33-35 Credits


Sophomore Year


Electives


Written Communication (3 Credits)


Social/Behavioral Sciences (3 Credits)


Natural Sciences (3 Credits)


Choose from the General Education Core Curriculum  list of Natural Science courses.

Total: 30 Credits


Junior Year


Electives


English Literature (3 Credits)


Choose from the General Education Core Curriculum  list of Literature courses.

Total: 27 Credits


Senior Year


Required Courses


Electives


Free Elective (3 Credits)


Choose in consultation with academic advisor.

Marketing (9 Credits) *


Choose from 300/400-level courses with at least 3 hours at the 400 level.

Total: 30 Credits


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