Dec 10, 2025  
2020-2021 Undergraduate and Graduate Academic Catalog 
    
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2020-2021 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

Marketing, B.S.B.A.
Degree Awarded: Bachelor of Science in Business Administration
Total Credit Hours: 120-122
Career Opportunities: Advertising layout management, physical distribution management, purchasing, retail store management, sales training and a solid foundation for small business ownership

† Students must earn a “C” or better.

Freshman Year (33-35 credit hours)

Required Courses

 

Electives

 

Fine Arts (3 Credits)

Choose from the General Education Core Curriculum  list of Fine Arts courses.

History (3 Credits)

Choose from the General Education Core Curriculum  list of History courses.

Natural Sciences (6 Credits)

Choose from the General Education Core Curriculum  list of Natural Science courses.

Sophomore Year (30 credit hours)

Required Courses

 

Electives

 

Written Communication (3 Credits)

Choose from:

Social/Behavioral Sciences (3 Credits)

Choose from the General Education Core Curriculum  list of Social/Behavioral Science courses.

Natural Sciences (3 Credits)

Choose from the General Education Core Curriculum  list of Natural Science courses.

Communication (3 Credits)

Choose from the General Education Core Curriculum  list of Communication courses.

Junior Year (27 credit hours)

Required Courses

 

Electives

 

English Literature (3 Credits)

Choose from the General Education Core Curriculum  list of Literature courses.

Senior Year (30 credit hours)

Required Courses

 

Electives

 

Business (6 Credits)

Choose 300/400-level business elective.

Free Elective (6 Credits)

Marketing (9 Credits) †

Must take 300/400 level courses with at least 3 hours at the 400 level.

General Education Core Curriculum

English
(6 cr)		 Mathematics
(6 cr)		 Natural Sciences
(9 cr)		 Social/Behavioral Sci
(6 cr)
ENGL 101 
ENGL 102  		 MATH 103  or MATH 105 
and
MATH 250  		 Choose from the
Gen Ed Course List  		 ECON 201 
and
Choose from the
Gen Ed Course List  
History
(3 cr)		 Fine Arts
(3 cr)		 Communication
(3 cr)		 Literature
(3 cr)
Choose from the
Gen Ed Course List   		 Choose from the
Gen Ed Course List  		 Choose from the
Gen Ed Course List  		 Choose from the
Gen Ed Course List