May 19, 2025

2020-2021 Undergraduate and Graduate Academic Catalog

2020-2021 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

Marketing, B.S.B.A.

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Degree Awarded:	Bachelor of Science in Business Administration
Total Credit Hours:	120-122
Career Opportunities:	Advertising layout management, physical distribution management, purchasing, retail store management, sales training and a solid foundation for small business ownership

† Students must earn a “C” or better.

Freshman Year (33-35 credit hours)

Required Courses

UNIV 100 - First Year Seminar 3 Credit Hour(s)
ACCT 201 - Introduction to Financial Accounting 3 Credit Hour(s) †
ECON 201 - Principles of Macroeconomics 3 Credit Hour(s) †
ENGL 101 - Introduction to Academic Writing 3 Credit Hour(s)
ENGL 102 - Writing and Research About Culture 3 Credit Hour(s) †
INFX 205 - Information Technology and Data Applications 3 Credit Hour(s) †
MATH 103 - Applied College Algebra Fundamentals 3 Credit Hour(s) †
and
MATH 104 - Applied College Algebra Fundamentals Practicum 2 Credit Hour(s)
or
MATH 105 - Applied College Algebra 3 Credit Hour(s) †

Electives

Fine Arts (3 Credits)

Choose from the General Education Core Curriculum list of Fine Arts courses.

History (3 Credits)

Choose from the General Education Core Curriculum list of History courses.

Natural Sciences (6 Credits)

Choose from the General Education Core Curriculum list of Natural Science courses.

Sophomore Year (30 credit hours)

Required Courses

ACCT 202 - Introduction to Managerial Accounting 3 Credit Hour(s) †
ECON 202 - Principles of Microeconomics 3 Credit Hour(s) †
MATH 250 - Survey of Calculus 3 Credit Hour(s)
MKTG 345 - Principles of Marketing 3 Credit Hour(s) †
PHIL 316 - Professional Ethics 3 Credit Hour(s) †
QMET 251 - Fundamentals of Business Statistics 3 Credit Hour(s) †

Electives

Written Communication (3 Credits)

Choose from:

ENGL 357 - Advanced Writing in Business 3 Credit Hour(s)
ENGL 360 - Advanced Writing 3 Credit Hour(s)
ENGL 365 - Technical Writing 3 Credit Hour(s)
MGMT 304 - Business and Professional Writing 3 Credit Hour(s)

Social/Behavioral Sciences (3 Credits)

Choose from the General Education Core Curriculum list of Social/Behavioral Science courses.

Natural Sciences (3 Credits)

Choose from the General Education Core Curriculum list of Natural Science courses.

Communication (3 Credits)

Choose from the General Education Core Curriculum list of Communication courses.

Junior Year (27 credit hours)

Required Courses

MGMT 303 - Information Systems 3 Credit Hour(s) †
BSAT 382 - Operations Management 3 Credit Hour(s) †
FNAN 300 - Business Finance 3 Credit Hour(s) †
MGMT 320 - Management of Behavior and Organizations 3 Credit Hour(s) †
MKTG 355 - Consumer Behavior 3 Credit Hour(s) †
MKTG 375 - Marketing Research 3 Credit Hour(s) †
MKTG 470 - International Marketing 3 Credit Hour(s) †
QMET 352 - Advanced Business Statistics 3 Credit Hour(s)

Electives

English Literature (3 Credits)

Choose from the General Education Core Curriculum list of Literature courses.

Senior Year (30 credit hours)

Required Courses

BLAW 310 - The Legal Environment of Business 3 Credit Hour(s) †
MKTG 480 - Marketing Management 3 Credit Hour(s) †
Choose 3 credit hours from:
MGMT 490 - Strategic Management 3 Credit Hour(s) † (Must be taken in last semester.)
MGMT 491 - Entrepreneurial Strategic Management 3 Credit Hour(s) †
MGMT 492 - Management Decision Games 3 Credit Hour(s) †

Electives

Business (6 Credits)

Choose 300/400-level business elective.

Free Elective (6 Credits)

Marketing (9 Credits) †

Must take 300/400 level courses with at least 3 hours at the 400 level.

General Education Core Curriculum

English (6 cr)	Mathematics (6 cr)	Natural Sciences (9 cr)	Social/Behavioral Sci (6 cr)
ENGL 101 ENGL 102	MATH 103 or MATH 105 and MATH 250	Choose from the Gen Ed Course List	ECON 201 and Choose from the Gen Ed Course List
History (3 cr)	Fine Arts (3 cr)	Communication (3 cr)	Literature (3 cr)
Choose from the Gen Ed Course List	Choose from the Gen Ed Course List	Choose from the Gen Ed Course List	Choose from the Gen Ed Course List

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Marketing, B.S.B.A.

Freshman Year (33-35 credit hours)

Required Courses

Electives

Fine Arts (3 Credits)

History (3 Credits)

Natural Sciences (6 Credits)

Sophomore Year (30 credit hours)

Required Courses

Electives

Written Communication (3 Credits)

Social/Behavioral Sciences (3 Credits)

Natural Sciences (3 Credits)

Communication (3 Credits)

Junior Year (27 credit hours)

Required Courses

Electives

English Literature (3 Credits)

Senior Year (30 credit hours)

Required Courses

Electives

Business (6 Credits)

Free Elective (6 Credits)

Marketing (9 Credits) †

General Education Core Curriculum

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Marketing, B.S.B.A.

Freshman Year (33-35 credit hours)

Required Courses

Electives

Fine Arts (3 Credits)

History (3 Credits)

Natural Sciences (6 Credits)

Sophomore Year (30 credit hours)

Required Courses

Electives

Written Communication (3 Credits)

Social/Behavioral Sciences (3 Credits)

Natural Sciences (3 Credits)

Communication (3 Credits)

Junior Year (27 credit hours)

Required Courses

Electives

English Literature (3 Credits)

Senior Year (30 credit hours)

Required Courses

Electives

Business (6 Credits)

Free Elective (6 Credits)

Marketing (9 Credits) †

General Education Core Curriculum