Mar 28, 2024  
2020-2021 Undergraduate and Graduate Academic Catalog 
    
2020-2021 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

Strategic Communication, B.A., Advertising Concentration


Return to {$returnto_text} Return to: College of Liberal Arts Departments and Degree Programs

Degree Awarded: Bachelor of Arts
Total Credit Hours: 124
Career Opportunities: Advertising - Ad copy writer, advertising production specialist, media planner, account executive, creative director.

 

Freshman Year (31 credit hours)


Electives


Modern Language (7 Credits)


Choose a Modern Language with advisor approval. All courses must be in one foreign language.

  • MODL 101 4 Credit(s).
  • MODL 102 3 Credits(s).

Natural Sciences (6 Credits)


Choose from the General Education Core Curriculum  list of Natural Science courses.

Sophomore Year (33 credit hours)


Electives


Modern Language (3 Credits)


Choose a Modern Language with advisor approval. All courses must be in one foreign language.

  • MODL 201 3 Credit(s).

English Literature (3 Credits)


Choose from the General Education Core Curriculum  list of Literature courses.

History (6 Credits)


Choose from the General Education Core Curriculum  list of History courses.

Social/Behavioral Sciences (3 Credits)


Choose from the General Education Core Curriculum  list of Social/Behavioral Science courses. At least three hours must be at 300-level or above.

Natural Sciences (3 Credits)


Choose from the General Education Core Curriculum  list of Natural Science courses.

Junior Year (27 credit hours)


Electives


Minor (6 Credits)


Minors available primarily in ENGL, HIST, MODL, MKTG, or a single BHSC if both required general education BHSC electives are selected from the same subject.

Social/Behavioral Sciences (3 Credits)


Choose from the General Education Core Curriculum  list of Social/Behavioral Science courses. At least three hours must be at 300-level or above.

Senior Year (33 credit hours)


Electives


Communication (6 Credits)


Choose in consultation with academic advisor.

Fine Arts (3 Credits)


Choose from the General Education Core Curriculum  list of Fine Arts courses.

Free Elective (6 Credits)


Choose in consultation with academic advisor.

Minor (6 Credits)


Minors available primarily in ENGL, HIST, MODL, MKTG, or a single BHSC if both required general education BHSC electives are selected from the same subject.

Total: 124 Credits


General Education Core Curriculum


English
(6 cr)
Mathematics
(6 cr)
Natural Sciences
(9 cr)
Social/Behavioral Sci
(6 cr)
ENGL 101 
ENGL 102  
STAT 214 
and
Choose 3 cr from the list below
Choose from the
Gen Ed Course List  
Choose from the
Gen Ed Course List  
History
(3 cr)
Fine Arts
(3 cr)
Communication
(3 cr)
Literature
(3 cr)
Choose from the
Gen Ed Course List  
Choose from the
Gen Ed Course List  
CMCN 212   Choose from the
Gen Ed Course List  
 
Mathematics: MATH 102 , MATH 103 , or MATH 105 

Return to {$returnto_text} Return to: College of Liberal Arts Departments and Degree Programs