Strategic Communication, BA, Leadership Communication Concentration

History (3 credit hours)

Choose from the General Education Curriculum  list of History courses.

Natural Sciences (3 credit hours)

Choose from the General Education Curriculum  list of Natural Science courses.

Modern Language (6 credit hours)

​Choose from American Sign Language (ASL), Arabic (ARAB), French (FREN), German (GERM) or Spanish (SPAN) in consultation with academic advisor. All MODL course requirements must be completed in a single language.

• MODL 101 Credit Hours: 3
• MODL 102 Credit Hours: 3

Strategic Communication Electives (3 credit hours)

Choose from:

• CMCN 210 - Interpersonal Communication Credit Hours: 3
• CMCN 301 - Principles of Organizational Communication Credit Hours: 3
• CMCN 302 - Competitive Forensics Credit Hours: 3
• CMCN 303 - Sports Media Production Credit Hours: 3
• CMCN 304 - Small Group Communication Credit Hours: 3
• CMCN 306 - Family Communication Credit Hours: 3
• CMCN 307 - Leadership Communication Credit Hours: 3
• CMCN 308 - Television Performance Credit Hours: 3
• CMCN 309 - Interview Theory and Technique Credit Hours: 3
• CMCN 320 - Principles of Public Relations Credit Hours: 3
• CMCN 321 - Writing for Public Relations Credit Hours: 3
• CMCN 326 - Philanthropy Principles and Strategies Credit Hours: 3
• CMCN 329 - Reputation and Crisis Management Credit Hours: 3
• CMCN 330 - Advertising Strategy & Practice Credit Hours: 3
• CMCN 331 - Strategic Communication Research Credit Hours: 3
• CMCN 333 - Media Photography Credit Hours: 3
• CMCN 335 - Visual Communication I Credit Hours: 3
• CMCN 337 - Visual Communication II Credit Hours: 3
• CMCN 338 - Internet Communication Credit Hours: 3
• CMCN 339 - Portfolio Development Credit Hours: 3
• CMCN 340 - Advertising Creative Strategy I Credit Hours: 3
• CMCN 341 - Advertising Creative Strategy II Credit Hours: 3
• CMCN 342 - Digital Media Advertising Credit Hours: 3
• CMCN 345 - Social Media Communication Credit Hours: 3

Communication Electives (3 credit hours)

Choose from any CMCN course excluding CMCN 100 .

English Literature (3 credit hours)

Choose from the General Education Curriculum  list of Literature courses.

Social/Behavioral Science (3 credit hours)

Choose from the General Education Curriculum  list of Social/Behavioral Science courses.

History (3 credit hours)

Choose from the General Education Curriculum  list of History courses.

Natural Sciences (3 credit hours)

Choose from the General Education Curriculum  list of Natural Science courses.

Modern Language (3 credit hours)

Choose from American Sign Language (ASL), Arabic (ARAB), French (FREN), German (GERM) or Spanish (SPAN) in consultation with academic advisor. All MODL course requirements must be completed in a single language.

• MODL 201 Credit Hours: 3

Strategic Communication Electives (3 credit hours)

Choose from:

• CMCN 401G - Intro to Training and Development Credit Hours: 3
• CMCN 402G - Persuasion Credit Hours: 3
• CMCN 403G - Crisis and Risk Communication Credit Hours: 3
• CMCN 404G - Health Communication Credit Hours: 3
• CMCN 406G - Communication Consultation Credit Hours: 3
• CMCN 407G - Diffusion of Innovations Credit Hours: 3
• CMCN 421G - Advanced Public Relations Writing Credit Hours: 3
• CMCN 423G - Public Relations Case Studies Credit Hours: 3
• CMCN 435G - Media Planning & Account Service Credit Hours: 3
• CMCN 445G - Strategic Brand Management Credit Hours: 3
• CMCN 448G - Trends in 21st Century Communication Seminar Credit Hours: 3
• CMCN 449G - Strategic Campaign Management Credit Hours: 3

Communication Electives (9 credit hours)

Choose from any CMCN courses excluding CMCN 100 .

Minor (9 credit hours)

An 18 credit hour minor in a relevant academic field must be selected in a consultation with an academic advisor. Six of the 18 credit hours must be in 300/400-level courses. (See college of Liberal Arts, Specific Degree Requirements for information regarding minors)

Natural Sciences (3 credit hours)

Choose from the General Education Curriculum  list of Natural Science courses.

General Elective (3 credit hours)

Choose in consultation with academic advisor.

Communication Elective (3 credit hours)

Choose any 400-level CMCN course.

General Elective (3 credit hours)

Choose in consultation with academic advisor.

Minor (6 credit hours)

An 18 credit hour minor in a relevant academic field must be selected in consultation with an academic advisor. Six of the 18 credit hours must be in 300/400-level courses. (See College of Liberal Arts Specific Degree Requirements for information regarding minors)

Social/Behavioral Sciences (3 credit hours)

Choose any 300-level or above course from the General Education Curriculum  list of Social/Behaviroal Science courses.

Fine Arts (3 credit hours)

Choose from the General Education Curriculum  list of Fine Arts courses.