Dec 17, 2024

2023-2024 Undergraduate and Graduate Catalog

2023-2024 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Marketing, BSBA, Professional Sales Concentration

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Degree Awarded:	Total Credit Hours:
Bachelor of Science in Business Administration	120
Career Opportunities:
Digital marketing, professional sales, social media marketing, marketing research and analytics, branding, retail store management and small business ownership
Note(s):
¹ Students must earn a grade of “C” or better. ²Should be taken in the student’s last semester.

Freshman Year (33 credit hours)

UNIV 100 - First Year Seminar Credit Hours: 3
ACCT 201 - Introduction to Financial Accounting Credit Hours: 3 ¹
ECON 201 - Principles of Macroeconomics Credit Hours: 3 ¹
ENGL 101 - Introduction to Academic Writing Credit Hours: 3 ¹
ENGL 102 - Writing and Research About Culture Credit Hours: 3 ¹
INFX 205 - Information Technology and Data Applications Credit Hours: 3 ¹
MATH 105 - Applied College Algebra Credit Hours: 3 ¹

Fine Arts (3 credit hours)

Choose from the General Education Curriculum list of Fine Arts courses.

History (3 credit hours)

Choose from the General Education Curriculum list of History courses.

Natural Sciences (6 credit hours)

Choose from the General Education Curriculum list of Natural Science courses.

Sophomore Year (30 credit hours)

ACCT 202 - Introduction to Managerial Accounting Credit Hours: 3 ¹
ECON 202 - Principles of Microeconomics Credit Hours: 3 ¹
MATH 250 - Survey of Calculus Credit Hours: 3
MKTG 345 - Principles of Marketing Credit Hours: 3 ¹
PHIL 316 - Professional Ethics Credit Hours: 3 ¹
or MGMT 401 - Ethical Decision Making Credit Hours: 3 ¹
QMET 251 - Fundamentals of Business Statistics Credit Hours: 3 ¹

Written Communication (3 credit hours)

ENGL 357 - Advanced Writing in Business Credit Hours: 3 ¹
ENGL 360 - Advanced Writing Credit Hours: 3 ¹
ENGL 365 - Technical Writing Credit Hours: 3 ¹
MGMT 304 - Business and Professional Writing Credit Hours: 3 ¹

Social/Behavioral Sciences (3 credit hours)

Choose from the General Education Curriculum list of Social/Behavioral Science courses.

Natural Sciences (3 credit hours)

Choose from the General Education Curriculum list of Natural Science courses.

Communication (3 credit hours)

Choose from the General Education Curriculum list of Communication courses.

Junior Year (27 credit hours)

MGMT 382 - Operations Management Credit Hours: 3 ¹
FNAN 300 - Business Finance Credit Hours: 3 ¹
MGMT 303 - Information Systems Credit Hours: 3 ¹
MGMT 320 - Management of Behavior and Organizations Credit Hours: 3 ¹
MKTG 355 - Consumer Behavior Credit Hours: 3 ¹
MKTG 357 - Professional Sales Credit Hours: 3 ¹
MKTG 375 - Marketing Research Credit Hours: 3 ¹
MKTG 470 - International Marketing Credit Hours: 3 ¹
QMET 352 - Advanced Business Statistics Credit Hours: 3

Senior Year (30 credit hours)

BLAW 310 - The Legal Environment of Business Credit Hours: 3 ¹
BLAW 430 - Negotiation and Conflict Resolution Credit Hours: 3 ¹
or MKTG 410 - Services Marketing  Credit Hours: 3 ¹
or MKTG 415 - Business-to-Business Marketing  Credit Hours: 3 ¹
or MKTG 498 - Internship in Marketing  Credit Hours: 3 ¹
MGMT 490 - Strategic Management Credit Hours: 3 ^{1, 2}
or MGMT 491 - Entrepreneurial Strategic Management Credit Hours: 3 ¹
or MGMT 492 - Management Decision Games Credit Hours: 3 ¹
MKTG 360 - Sales Management Credit Hours: 3 ¹
MKTG 457 - Advanced Professional Sales Credit Hours: 3 ¹
MKTG 480 - Marketing Management Credit Hours: 3 ¹

English Literature (3 credit hours)

Choose from the General Education Curriculum list of Literature courses.

Business (3 credit hours)

Choose from any 300/400-level business course in consultation with academic advisor. Other elective courses may apply with approval from department head. ¹

General Elective (6 credit hours)

Choose in consultation with academic advisor.

General Education Curriculum

English (6 cr)	Mathematics (6 cr)	Natural Sciences (9 cr)	Social/Behavioral Sci (6 cr)
ENGL 101 ENGL 102	MATH 105 and MATH 250	Choose from Gen Ed Course List	ECON 201 and Choose from Gen Ed Course List
History (3 cr)	Fine Arts (3 cr)	Communication (3 cr)	Literature (3 cr)
Choose from Gen Ed Course List	Choose from Gen Ed Course List	Choose from Gen Ed Course List	Choose from Gen Ed Course List

University of Louisiana at Lafayette

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Marketing, BSBA, Professional Sales Concentration

Freshman Year (33 credit hours)

Fine Arts (3 credit hours)

History (3 credit hours)

Natural Sciences (6 credit hours)

Sophomore Year (30 credit hours)

Written Communication (3 credit hours)

Social/Behavioral Sciences (3 credit hours)

Natural Sciences (3 credit hours)

Communication (3 credit hours)

Junior Year (27 credit hours)

Senior Year (30 credit hours)

English Literature (3 credit hours)

Business (3 credit hours)

General Elective (6 credit hours)

General Education Curriculum

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Marketing, BSBA, Professional Sales Concentration

Freshman Year (33 credit hours)

Fine Arts (3 credit hours)

History (3 credit hours)

Natural Sciences (6 credit hours)

Sophomore Year (30 credit hours)

Written Communication (3 credit hours)

Social/Behavioral Sciences (3 credit hours)

Natural Sciences (3 credit hours)

Communication (3 credit hours)

Junior Year (27 credit hours)

Senior Year (30 credit hours)

English Literature (3 credit hours)

Business (3 credit hours)

General Elective (6 credit hours)

General Education Curriculum