MKTG 415 - Business-to-Business Marketing

3 Credit Hour(s) 3 Lecture Hour(s) 0 Lab Hour(s)

Emphasis on the marketing of goods and services to manufacturers, intermediaries, other commercial enterprises, governments, and other non-profit institutions for resale to industrial customers or for use in goods and services they produce.

Prereq: MKTG 345 with a grade of “C” or better