MKTG 410 - Services Marketing

Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0

Distinguishing features of services as differentiated from tangible products, the magnitude of services marketing, and the implications for marketing management of the transition to a service economy.

Prerequisite(s): MKTG 345 with a grade of “C” or better

MAX number of credit hours applicable to degree: 3