Sep 23, 2019  
2014-2015 Undergraduate and Graduate Academic Catalog 
    
2014-2015 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

[Add to Catalog]

CMCN 437(G) - Advertising Campaigns


3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

Capstone course. Community client projects, creative and managerial frameworks, copy platforms, positioning and media strategy, media mix, control, budgeting, evaluation, client interaction and presentations. Portfolio validation required for completion.

Prereq: CMCN 341 , CMCN 342 , and CMCN 435(G) .
Rstr: If prerequisites not met permission of instructor required.



[Add to Catalog]