CMCN 445(G) - Advertising Sales Strategies

3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

Advertising functions, sales management, account service strategies and techniques, promotion and development in competitive media markets.

Prereq: CMCN 341, CMCN 342, and CMCN 435(G)
Rstr: If prerequisite not met permission of instructor required.