Strategic Communication, BA, Advertising Concentration

Modern Language (6 credit hours)

​Choose from American Sign Language (ASL), Arabic (ARAB), French (FREN), German (GERM) or Spanish (SPAN) in consultation with academic advisor. All MODL requirements must be completed in a single language.

• MODL 101 Credit Hours: 3
• MODL 102 Credit Hours: 3

Natural Sciences (6 credit hours)

Choose from the General Education Curriculum  list of Natural Science courses.

Advertising Electives (6 credit hours)

At least 3 credit hours must be at the 400-level. Choose from:

• CMCN 330 - Advertising Strategy & Practice Credit Hours: 3
• CMCN 331 - Strategic Communication Research Credit Hours: 3
• CMCN 333 - Media Photography Credit Hours: 3
• CMCN 335 - Visual Communication I Credit Hours: 3
• CMCN 337 - Visual Communication II Credit Hours: 3
• CMCN 338 - Internet Communication Credit Hours: 3
• CMCN 339 - Portfolio Development Credit Hours: 3
• CMCN 340 - Advertising Creative Strategy I Credit Hours: 3
• CMCN 341 - Advertising Creative Strategy II Credit Hours: 3
• CMCN 342 - Digital Media Advertising Credit Hours: 3
• CMCN 345 - Social Media Communication Credit Hours: 3
• CMCN 435G - Media Planning & Account Service Credit Hours: 3
• CMCN 445G - Strategic Brand Management Credit Hours: 3
• CMCN 448G - Trends in 21st Century Communication Seminar Credit Hours: 3
• CMCN 449G - Strategic Campaign Management Credit Hours: 3

Modern Language (3 credit hours)

​Choose from American Sign Language (ASL), Arabic (ARAB), French (FREN), German (GERM) or Spanish (SPAN) in consultation with academic advisor. All MODL requirements must be completed in a single language.

• MODL 201 Credit Hours: 3

English Literature (3 credit hours)

Choose from the General Education Curriculum  list of Literature courses.

History (6 credit hours)

Choose from the General Education Curriculum  list of History courses.

Social/Behavioral Sciences (3 credit hours)

Choose from the General Education Curriculum  list of Social/Behavioral Science courses.

Natural Sciences (3 credit hours)

Choose from the General Education Curriculum  list of Natural Science courses.

Strategic Communication Electives (6 credit hours)

At least 3 credit hours must be at the 400-level. Choose from:

• CMCN 210 - Interpersonal Communication Credit Hours: 3
• CMCN 301 - Principles of Organizational Communication Credit Hours: 3
• CMCN 302 - Competitive Forensics Credit Hours: 3
• CMCN 303 - Sports Media Production Credit Hours: 3
• CMCN 304 - Small Group Communication Credit Hours: 3
• CMCN 306 - Family Communication Credit Hours: 3
• CMCN 307 - Leadership Communication Credit Hours: 3
• CMCN 308 - Television Performance Credit Hours: 3
• CMCN 309 - Interview Theory and Technique Credit Hours: 3
• CMCN 320 - Principles of Public Relations Credit Hours: 3
• CMCN 321 - Writing for Public Relations Credit Hours: 3
• CMCN 326 - Philanthropy Principles and Strategies Credit Hours: 3
• CMCN 329 - Reputation and Crisis Management Credit Hours: 3
• CMCN 330 - Advertising Strategy & Practice Credit Hours: 3
• CMCN 331 - Strategic Communication Research Credit Hours: 3
• CMCN 333 - Media Photography Credit Hours: 3
• CMCN 335 - Visual Communication I Credit Hours: 3
• CMCN 337 - Visual Communication II Credit Hours: 3
• CMCN 338 - Internet Communication Credit Hours: 3
• CMCN 339 - Portfolio Development Credit Hours: 3
• CMCN 340 - Advertising Creative Strategy I Credit Hours: 3
• CMCN 341 - Advertising Creative Strategy II Credit Hours: 3
• CMCN 342 - Digital Media Advertising Credit Hours: 3
• CMCN 345 - Social Media Communication Credit Hours: 3
• CMCN 401G - Intro to Training and Development Credit Hours: 3
• CMCN 402G - Persuasion Credit Hours: 3
• CMCN 403G - Crisis and Risk Communication Credit Hours: 3
• CMCN 404G - Health Communication Credit Hours: 3
• CMCN 406G - Communication Consultation Credit Hours: 3
• CMCN 407G - Diffusion of Innovations Credit Hours: 3
• CMCN 421G - Advanced Public Relations Writing Credit Hours: 3
• CMCN 423G - Public Relations Case Studies Credit Hours: 3
• CMCN 435G - Media Planning & Account Service Credit Hours: 3
• CMCN 445G - Strategic Brand Management Credit Hours: 3
• CMCN 448G - Trends in 21st Century Communication Seminar Credit Hours: 3
• CMCN 449G - Strategic Campaign Management Credit Hours: 3

Minor (6 credit hours)

Minors available primarily in ENGL, HIST, MODL, MKTG, or a single BHSC if both required general education BHSC electives are selected from the same subject.

Social/Behavioral Sciences (3 credit hours)

Choose any 300-level or above course from the General Education Curriculum  list of Social/Behavioral Science courses.

Communication Electives (6 credit hours)

Choose from any CMCN courses excluding CMCN 100 .

Fine Arts (3 credit hours)

Choose from the General Education Curriculum  list of Fine Arts courses.

General Elective (3 credit hours)

Choose in consultation with academic advisor.

Minor (6 credit hours)

Minors available primarily in ENGL, HIST, MODL, MKTG, or a single BHSC if both required general education BHSC electives are selected from the same subject.